"Agni", the first India developed PC Game is launched by FXLabs, Zapak and Sify.
20 March, 2008
FXLabs, a game company, has launched its first PC adventure game, "Agni" starring Malaika Arora Khan as the lead character. The company has partnered with Zapak and Sify for this endeavour.
Agni is the first PC game developed in India. It is a third person shooter-role playing game or TPS-RPG that features more than 10 stages, and 4 different characters named Tara, Ghayab, Adhira, and of course, Agni.
Speaking at the launch, Sashi Reddi, founder and chairman of FXLabs, said, "Agni will provide Indian gamers with international quality, and content with local flavour at Indian prices."
Also present at the occasion, Arun Mehra, chief marketing officer of Zapak Digital Entertainment, said, "We would get our users to sample the game through a 60 minutes trial version, which we will launch on Zapak.com soon. We will be promoting the game offline through our Gameplexes in 11 cities and host a tournament around it, to be flagged off by Malaika Arora Khan in Delhi next week."
Zapak will be the Buzz Marketing Partner for Agni and will promote the game both online and offline via Gameplexes. Sify, on the other hand, will market the game online and through their GameDromes.












This is a great news as Indian Gaming marketing will get a chance to zoom. Currently Indian PC game market is worth US$200 million and this will help it to grow more. It will also help more and more Indian companies to start with such initiative.
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