Consumer Strategies

» Domestic News

MakeMyTrip launches Holiday Plus for international travellers

11 March, 2008

Travel portal MakeMyTrip.com has launched Holiday Plus, which covers specially designed tour packages for destinations in Europe, Australia and the United States.

These packages come with a satisfaction guarantee under which the online travel company will take only half of the holiday cost upfront, and the rest is to be paid after the traveller returns from a satisfactory holiday, MakeMyTrip has said.

According to Keyur Joshi, co-founder and COO, MakeMyTrip, the company will support the guarantee programme with a high-voltage campaign ‘Humne Toda Vaada Toh Pay Only Aadha’ that will shortly break across mass media -- TV, electronic and radio channels as well as the internet.

International holidays, which has long been a significant revenue generator for traditional brick-and-mortar travel agencies, is now also growing as a major category to drive revenues for OTAs. So far, MakeMyTrip has sold over 7500 packages to international destinations since April 2007.

« Back | E-mail to a friend | Print

Post new comment

Your name: *

E-mail: *

The content of this field is kept private and will not be shown publicly.

Website/Blog URL:

Comment: *

Web page addresses and e-mail addresses turn into links automatically.
Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <p> <br>
Lines and paragraphs break automatically.

More information about formatting options

CAPTCHA

Hi! Please enter the words as you see them below so we know you are human and not the agent of Spam. Thank you.

                        ___              _ 
   __ _    ___   ___   / _ \   _   _    (_)
  / _` |  / _ \ / __| | (_) | | | | |   | |
 | (_| | |  __/ \__ \  \__, | | |_| |   | |
  \__, |  \___| |___/    /_/   \__,_|  _/ |
  |___/                               |__/

Enter the code above: *

Enter the code depicted in ASCII art style.