Web18 to launch horizontal portal
15 May, 2008
Web18, the internet arm of Network18 group, is reportedly planning to launch a horizontal portal. The existing horizontal portals in India include Rediff.com, Indiatimes.com, Sify.com, Yahoo.co.in, MSN.co.in and AOL.in.
Here is a quote on the viability of horizontal portals. “Just look at the facts: Rediff is valued at $200 million (Rs 846 crore), while a vertical like Naukri (job portal) is valued at four times that. Sify has one-tenth the value of travel portal MakeMyTrip. Yahoo is struggling, while Google is thriving at five times the value,” Live Mint has quoted a (Network18’s) rival media firm that has a large presence in the internet space.
Knowing how badly Moneycontrol functions, their "horizontal" venture will only end up in them making a "vertical" loss!
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