R K Swamy BBDO launches HR services portal HRDirectionOnline.com

HR Direction, a division of advertising agency R K Swamy BBDO, has launched HRDirectionOnline.com that offers creative posters and e-mailers for internal communications through readymade creatives which can be customised by HR managers in any language font on their computers via an online editing interface.

According to Srinivasan K Swamy, chairman and managing director, R K Swamy BBDO, Rs 3 crore would be invested in the venture in its first phase, and after a year of its launch, the portal would generate revenues of Rs 10 crore. The portal is expected to log about two-thirds of its revenues from the overseas markets.

“We will offer ready-to-use internal communication designs by providing high quality creatives and other collateral,” Arun Kumar, senior partner, HR Direction, has said. The portal is also expected to prepare HR advertisements and release them for the client companies. [Source: Business Standard]